Advertising agency

                             ORGANIZATIONAL STRUCTUR

Advertising agency

An advertising agency is a service organization, commonly referred to as a creative agency that is dedicated to planning, designing, and executing advertisements to its clients. An advertising agency is a self-governed organization of creative people who study intensively and prepare marketing and advertising plans. An advertising company can also handle the overall branding and marketing strategies and promotions for its clientele.

Types of ad agency:

1.             Creative department
2.             Media department         
3.        Management department
4.        Finance department
5.            Traffic department

 Creative department:

The creative team comprises of a creative director, copywriters, editors, artists, and web designers. Creating a concept is the first step in the production process, where a general theme or idea is formulated.

There two main persons that involve in this department.

1       Copy writer

Copywriters are responsible for generating the words, slogans and audio scripts that accompany advertising visuals. They work alongside art directors to conceive and complete effective advertisements. Advertising ideas, which typically contain an integrated verbal and visual concept, require both the ability to make an imaginative leap and an intuitive understanding of the public the advert is aimed at.                                                                                                    Art director

Ø  An art director heads the Art and Visualization department, assisted by a team of artists, layout men, and visualizers.

Ø  It develops visuals and layouts, billboards and calendars for advertisements.

Ø  The art department is concerned with the overall look and feel of the advertisement from choosing the headline, text, size and type of the font to the pictures, visuals, logo, and the photographic treatment of the commercials with originality and extraordinary talent.

Media department:

Ø  The media planning and buying department analyse the category of potential consumers for a particular product and then adopt a specific medium for advertising.

Ø  This department is responsible for planning, scheduling, booking, and buying space in the media. The media planning involves research to analyse the number of viewers or readers of a particular ad medium.

Ø  This department also supervises the execution of the advertisement.

Management department:

• The office management in an ad agency functions under its management services.
• This department is responsible for hiring office staff, training and developing the newly joined team, issuing salaries and perks to the staff, extending welfare facilities, and filing and maintaining records of all the prime documents. 

Finance department:

Ø  The department books the expenses and issues payments to the vendors on a timely basis.

Ø  The accounts department also deposits government dues on a timely basis in the authorised banks.

Ø  This department takes care of all the routine matters related to accounting.

Ø  The accounting team comprises of a chief financial officer, accounts receivable and payable managers, accounts supervisors and accounts executives.

Traffic department:

1.  Purchase machines
2.  Repair machines